1-800 numbers were strategically placed on all virtual and physical collateral, which made tracking and measuring lead development economical and efficient. Kidd RV Resort Consulting negotiated discounted placement for Bella Terra in major industry magazines, raising the resort’s profile nationally, and driving sales.
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To build relationships with key industry groups, Kidd RV Resort Consulting used their extensive contacts with clubs across the nation to increase awareness of the brand. The results were astounding. Nearly 30 news stories were generated about Hearthside Grove and total coverage garnered more than 17 million audience impressions.
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Within the first month of marketing web trends turned around and outreach to key groups resulted in a steady flow in inquiries. The culmination of the effort was a series of on-site rallies and the grand opening of the resort. Within 120 days of the opening nearly 50% of the lots had sold.
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A critical component of the marketing plan was the development of an interactive website. The current Traverse Bay website is loaded with features including video, news portals, featured event calendars, reviews, and sales information – all of which creates a sense of community among residents, regardless of where they are in the country.
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The result of the branding session was a name and tagline – Indigo Bluffs: A Distinctive RV Retreat – and a brand that invoked the sense of something earthy, sacred and even mystical. Indigo Bluffs embodied the art, culture and history of the surrounding area.
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The flagship resort program included a customer touch plan and the design and development of special events, one-of-a-kind promotions, and rallies. WhiteEagle National RV Resorts now enjoys a dominate player status on the national RV development scene, and a sound marketing platform is in place for the flagship resort.
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Reinvigorating the resort's image prior to phase 2 provides a solid base for sales and investment going forward.
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The end result, Plantation Cove. The video animation and early marketing elements are critical parts of getting this project off the ground. The case study is shared because it is an exceptional example of how important it is to bring your marketing consultant onboard early in the process.
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Kidd RV Resort Consulting launched an integrated campaign that included traditional and interactive web advertising, and a series of promotions and specialty item purchases. A public relations effort was a major component of the plan, and Sunny Brook received significant press coverage in national RV publications.
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Don't Take Our Word For It
You know what you're doing and you're doing a great job.
David Scheppe, Traverse Bay RV Resort, MI.As a new business they were able to take our concept and make it come to life with an amazing website. [They] listened well to our needs and came up with a dynamic, but beautifully simple website that continues to get great reviews from our clients.
Craig Rose, Hearthside Grove Luxury Motorcoach Resort, MI.Kudos to the Kidd Group, our marketing partner, for all of their effort...they continue to do a superb job! From the inception of our relationship, they provided excellent guidance as we mapped out our internet marketing strategy. From developing our world-class web site to establishing cost effective and efficient email marketing campaigns, their insight and direction was invaluable.
Tripp Keber, Bella Terra Luxury RV Resort, Gulf Shores, AL.Kidd's insight into the RV industry is a welcome addition to our marketing efforts. This, and strong marketing materials set them apart from firms that we could have hired locally or regionally.
Mike Horan, Owner/Developer Sunny Brook RV Resort, MI.
